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Aluminum China 2016 to open the door to Asian markets to help overcome industry logjam
2016-05-19 11:32:56

India named as ‘Country of Honor’ in new initiative to support industry growth


12 April 2016 – In the face of increasingly volatile global commodity markets, Aluminum China 2016 will be focusing on opening up new business opportunities in the rapidly growing South East Asia markets. As one of the largest international aluminum industry events of the year, Aluminum China, from 12 -14 July at the Shanghai New International Expo Centre, will bring together the complete aluminum value chain, from raw materials to primary aluminum and semi-finished and finished products. Visitors from over 60 countries will also be able to meet end-user application providers, equipment, technology and accessories suppliers, auxiliary materials manufacturers and consultancy, support services and import-export businesses.


Moving beyond the event’s trademark branding and networking, Aluminum China is introducing new programmes to provide access to South East Asia. The Targeted Attendee Program (TAP) Diamond Club will connect senior industry professionals with defined purchasing and procurement plans, to key industry suppliers that can help deliver end-to-end solutions.


In addition, Aluminum China is also introducing the ‘Country of Honor’ program to help both international and domestic businesses enter new markets and establish their brands across Asia. The initiative puts the spotlight on India, one of the biggest markets of the Southeast Asia, with a high demand for aluminum products and processing equipment driven by its rapidly growing consumption.


In partnership with Aluminum China, India will host a guest meeting with industry experts, government officers and major industry players to analyse the opportunities and challenges of the Indian aluminum market. This will be supported by a factory visit to show the strength and quality of Chinese aluminum processes and products.


In the future, the event intends to cooperate with more Southeast Asian countries to facilitate business relations. This targeted and market-driven approach is something that is unique to the ALUMINUM CHINA 2016.


“In the future we plan to extend our new South East Asia Country of Honor Program, to add international visibility to the aluminum industry within the region,” said Zang Xiaomeng, Senior Project Manager of Reed Exhibitions. “This will allow our local and international trade show visitors and exhibitors to explore opportunities and find solutions to challenges across Southeast Asia.”


Reflecting the changing dynamics in the aluminum application sector, Aluminum China 2016 will feature a new ‘Castings Zone’, which breaks away from focusing only on materials and technologies and creates a special platform for downstream casting processing to build a channel between material purchasing and technological processing.


Aluminum China 2016’s International Visitor Program offers tailor-made benefits to its international visitors who register at the Aluminum China official website. They will be provided with local travel allowance, VIP access to all on-site conference sessions, seminars and hospitality, along with organised factory visits around Shanghai.


“This year, Aluminum China is expected to be more competitive and aggressive than ever because of the new market driven approach and huge participation of the material processing sector,” added Reed’s Zang Xiaomeng.


About Aluminum China

Aluminum China is a trading, sourcing, networking and branding platform for the entire aluminum industry value chain. Annually held in Shanghai, the event creates opportunities for the international and domestic aluminum community by linking buyers with material, technology and equipment suppliers and application buyers with emerging and established material processing solutions.


To facilitate knowledge sharing and business networking the events organises product specific tours for international visitors and hosts world class conference & seminar programs.

Contact Us Tel:  0086 535 650 1817    Print:  0086 535 650 1816
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